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An Exploration Of Willpower (And How To Revive It)
Art Markman, Ph.D.
Executive Editor, Cognitive Science; Psychology and Marketing ...
Anyone who has tried to break a bad habit has experienced the trouble with willpower. You want to stick to your diet, but you find yourself standing at a buffet filled with tempting desserts. Psychologists have been quite interested in understanding why willpower works so poorly.
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