With Millennials overtaking baby boomers as the largest purchasing generation in the US, it's increasingly important to focus your marketing efforts on this younger demographic. However, marketing to Millennials presents a unique challenge, in that they only care about one aspect of your brand: it's purpose.
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That mobile is the new buzzword is no surprise. News and content consumers want their regular fixes on the go, everywhere, all the time, and newspapers are having a hard time keeping up. So the Innovations report offers papers the following advice to jump on the mobile train before it leaves the station.
Connections are changing the world. The connectivity enabled by the Internet has huge implications for the very structure of the global economy. While estimates of the Net's contribution to economic output vary, it's generally thought that it exceeds individual industry sectors like education, agriculture, and energy.
Umaimah Mendhro is the Founder & CEO of VIDA, an e-commerce company that brings mindful global citizenship and an impeccable sense of taste to style-seekers around the world through carefully selected artistic partnerships and responsibly sourced, beautiful products that connect designers, producers, and consumers.