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GE's Ecomagination Turns 10: How a Brand Can Be a Driver for Change
Dr. Alexander Haldemann
CEO of MetaDesign
Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.
Natural Gas No Fit for GE's Ecomagination
Carol Pierson Holding
Natural gas delays the transition away from fossil fuels and into a survivable future at a critical moment.
Crash Course in Crowdstorming: An Interview With Shaun Abrahamson
Head of Research, BeyondCurious, Artist
Content Marketing Tips for Tech Brands: Attract New Business in Three Simple Steps
All things storytelling
The old adage "you can catch more flies with honey than vinegar" holds true for digital marketers today. This is especially true for the technology industry, where the "honey" is valuable content that makes understanding technology, and its application, easy for consumers.
Collaborative Innovation as a Business Strategy: Ask Anything, Challenge Everything
CMO & Senior Vice President, GE
Innovators find each other and accomplish great things with a little help from their friends. And it should be remembered that eco-innovation doesn't live within borders, and that this is just the beginning.
Corporate Citizenship Should Include Paying Taxes
Founder, Winston Eco-Strategies; Author, "The Big Pivot" and c...
GE is not a bad guy for maximizing profits. Their actions are not illegal, or even immoral probably. But they are unfortunate, and reduce the value of a great American company.
Competitions Galore: And the Winner Is...
TV game shows may have declined in recent years, but idea contests are riding a wave among big corporations. That's because competitions arise when problems loom large -- so no surprise they're currently on the uptick.
Tapping a Million Green Brains
Mass collaboration in business was, until quite recently, a concept treated with suspicion. Today, we're seeing an explosion of collaboration that unabashedly taps the creative reservoir of the masses.
Mitigation: The Wrong Way to Look at Green Innovation
I had the good fortune to sit down with Guy Dauncey this week. Dauncey is an author and speaker on climate change, and always has great insights into the sociological side of sustainability.
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