Hearing the words "I need you to attend this networking event tonight on our behalf" can trigger a series of extreme reactions in an otherwise rational person. The range of discomfort can vary from apathy and weariness to aversion, distress and even a rising tidal wave of nausea, at the thought of forced social interaction.
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Sara Capra is co-founder of Orate, an online marketplace where event organizers and public speakers can easily find one another, helping event planners find the perfect speakers for their audiences. Sara previously worked in Global Partnerships at the United Nations Foundation, where she helped develop strategic partnerships to support the organization's mission.