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Are You Ready for a World of Cats?
Global CEO, Y&R
The real issue is that with all of our talk of pinpoint targeting, with all of the: "I know everything about you," rhetoric, with all of our supposed personalization, customization and individualization, there is a plague of irrelevant and undifferentiated ads infecting our lives.
Seth Godin's Free e-Book, "What Matters Now"
"Don't Be Evil": How Larry Page and Sergey Brin Really Think and Should We Worry About Google's Dominance
We shall see if Larry and Sergey's collective brain can keep up with the spontaneous evolution of the Internet.
Should Internet Content Be Free? The Best Model to Save Newspapers, Books, and Music in the Digital Age
How can we retain, even enhance, creativity in the digital age, taking advantage of near-zero costs of redistribution? Two recent books consider the question.
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