FROM UNKNOWN TO EXPERT

BUSINESS
How To Become A Standout Networker On LinkedIn
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
How To Take Advantage Of Trending News Stories
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
7 Tips For Writing An Awards Submission
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
How to Develop a Successful PR Strategy
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
8 Ways to Use Twitter to Enhance Your Social Media Influence
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
Podcasters! Use PR To Find New Listeners
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
How To Get Journalists To Call You
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
The goal is to get to that stage where journalists call you for comment on a story that relates to your personal brand. It takes time and a lot of pitching to achieve that, but all that effort is worth it when a week does not go by where you're doing an interview with a journalist who calls you directly.
BUSINESS
Why You Should Combine Your PR And Social Media
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
Which Social Media Platform Is Right For Your Business?
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
With some many social media networks to choose from it can be overwhelming when you're trying to figure out which platform is the right one for your business. When starting out on social media, it is best to try one or two social media sites, and then once you've mastered them, move on to others.
BUSINESS
5 Tips On How To Start A Blog
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
Have you thought about creating a blog to showcase your personal brand? If you'd like to illuminate your role as a thought leader, blogging is a powerful tool that can be used to increase your profile and reputation.
BUSINESS
How To Monitor Your Media Mentions
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
When conducting a successful PR strategy, you will be receiving lots of media coverage. There will be a number of stories written about your business, you will have radio interviews, and even TV appearances, so it is critical to have a system to monitor all this media.
BUSINESS
4 Tips For Using Snapchat To Grow Your Business
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
Snapchat has without a doubt shaken up the social media world with its daily video content coming left, right and centre. According to Bloomberg, its users are now watching 10 billion videos a day, with Snapchat's video views now nearing those of Facebook.
BUSINESS
Social Media Tips For Leaders
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
It can be easily said that social media is a part of everybody's day-to-day life. For leaders, it's a great tool to raise your profile, position yourself as an expert, find new business or career opportunities and stay current in the turbulent business world.
BUSINESS
5 PR Tactics To Get Ahead Of Your Competitors
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
What public relations does is tell your stories while also building your reputation and credibility - so people buy the relationship and promise rather than just the service or widget.
BUSINESS
5 Ways To Launch Your Startup With A Bang
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
After many months of hard work, living and breathing your tech baby, frantically trying to get your new startup ready for its first customers, there's no doubt you want as many people as possible to love your new concept just as passionately as you do.
BUSINESS
How To Engage With Online Influencers So They Share Your Content
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
Most businesses realise they need to interact and engage with their customers online. The typical approach for doing this is with a website and some social media profiles. The problem with this is it can take years to build up traffic and social media followers.
BUSINESS
Using PR To Get Ahead In The HR And Small Business Sector
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
It's the chicken and egg scenario so many new businesses face. They need sales to get off the ground, but they don't have the funds for big advertising and marketing campaigns. They know they need credibility and a great reputation to make sales, but they have none because they are just starting out.
BUSINESS
How to Grow Your Business With Social Networking
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
Are you interested in engaging with your online networks to support the long term growth of your business? It can be a challenge when you're starting a new business and wanting to grow.
BUSINESS
Three Steps To Getting More Creative With Your PR
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
Running out of ideas and finding it a challenge to come up with new topics are sure-fire signs that you need to review your PR routine. Brainstorming new concepts for your PR strategy can help you stand out and let your voice be heard in the competitive environment.
BUSINESS
5 PR Crimes Startups Are Guilty Of Committing
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
The startup scene is buzzing with amazing ideas and talent, but the stories of real success are few and far between because you just don't hear about them or they've fallen short of commercialisation as they can't get noticed.
BUSINESS
How To Deal With Copycats Stealing Your Ideas
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
More and more these days I've noticed people copying my work. For instance, I've seen almost exact replicas of my sculptures for sale online. I've come across LinkedIn summaries that were virtually word for word the same as mine. The same with articles and even strategies I've created for clients.
BUSINESS
5 Tips On How To Get The Most Out Of A Disappointing Event
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
5 PR Tips For Entrepreneurs
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
It's Time To Take A Break: Solitude Is Good For Business
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
3 Ways Aged Care Facilities Can Get Ahead With Public Relations
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
BUSINESS
Why Content and Connections Matter on LinkedIn
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
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