FROM UNKNOWN TO EXPERT

SMALL BUSINESS
The Best Times to Post on Social Media
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
Posting the right content at the right time can make the difference between getting lots of valuable comments on your post and clicks on your links or no engagement at all. Here are some general guidelines for the best times to post.
SMALL BUSINESS
How to Get Interviewed On TV
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
No matter how good your story is it is important that you pitch it to the right media. There is no point pitching a story about business standards to Marie Claire magazine - they are never going to run it!
SMALL BUSINESS
Tips for Creating a Thought Leadership Video
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
Video is an excellent medium to use when looking to share your expertise and build your profile. Viewers are not only more likely to engage with visual content; they are also able to make a personal connection with you by watching your videos.
SMALL BUSINESS
How to Build Your Online Reputation Using Social Media
By Catriona Pollard , Contributor
Director of Australian PR and social media agency, CP Communic...
It is important to manage your business' online reputation to give your business a competitive advantage against others in your industry, build your reputation as a thought leader and expert in your industry and drive engagement and credibility for your business.