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GE's Ecomagination Turns 10: How a Brand Can Be a Driver for Change
Dr. Alexander Haldemann
CEO of MetaDesign
Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.
The Next Generation of Clean Energy Solutions -- Six Takeaways From Two Approaches
Host, Green Connections Radio, Speaker and Consultant
It's clear we need a combination of science, data, ingenuity, risk, collaboration, passion and funding to put this clean energy revolution into overdrive to create jobs and turn "real" profits, including for the environment.
Will Your Eco-Innovation Ripple?
Companies that encourage new green thinking tend to see ripples that create success stories far beyond their original goals.
GE Launches $200 Million Innovation Contest For Cleantech Entrepreneurs
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