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GEORGE T STAGG
Bourbon Rebirth: The Brands That Saved Bourbon, Part 1
Author of Bourbon: The Rise, Fall & Rebirth of An American Whi...
In the early 1980s, bourbon was left for dead, losing market share to white spirits. But passion, great whiskey and innovative marketing returned bourbon to its rightful place in the consumer's bar--far in front of vodka. These are the brands that brought bourbon back.
Building the Perfect Bourbon at Buffalo Trace
Author, "Chasing the White Dog: An Amateur Outlaw's Adventures...
Spirit production is steeped in lore and folk wisdom. Buffalo Trace is mapping the craft, attempting to replace leaps of faith with fact, luck with design.
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