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GREAT BRITAIN CAMPAIGN
Public Diplomacy's Branding Trap
Professor, University of Southern California
If Apple, Disney, Coca Cola and other corporate giants benefit from their carefully nurtured brands, why shouldn't nations do the same? "Branding" is a fashionable tool on which some public diplomats rely heavily... perhaps too heavily.
Much Ado About Victoria Beckham
lifestyle,travel & profile writer
In person, Victoria Beckham is skinny. Anna Wintour OBE is even skinnier. At least that was my impression yesterday at the "GREAT" Britain campaign, in which both were featured at Grand Central's 42nd Street subway shuttle.
PHOTOS: Victoria Beckham Is The New Face Of British Tourism
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