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5 Website Tests All Companies Must Run
Author, Professional Speaker, Consultant
Unfortunately, too many companies fall into the trap of believing that -- because they like the way their websites look -- they're as effective as possible when it comes to converting visitors into customers.
POLL: Is The TSA Winning The "Propaganda" War?
Author, How to Be the World's Smartest Traveler (and Save Time...
If you didn't know any better, you'd think these headlines were evidence that the agency assigned to protect America's transportation systems had turned a corner. You probably know better.
Get Some Branding Mileage Out of Your LinkedIn Headline
Speaker, writer, soprano and mom; founder, Human Workplace
I grabbed a few LinkedIn headlines (real ones, from people I'm not connected to) in order to rewrite them. Here are the old headlines, and my suggested replacements.
Germany-Australia World Cup Headline Evokes Germany's Checkered History
Double-Take Headline in Boulder Newspaper
Award-winning freelance writer based in Boulder, Colorado
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