INDIA MIDDLE CLASS
Dealing with resource scarcity will compel companies to adopt new technologies, new manufacturing processes, and new management practices -- all of which will drive innovation faster and faster. As the global middle class expands, there will be massive opportunities for entrepreneurs to create more efficient industries and more productive business ecosystems. Technologies and industries will collide in new and unexpected ways, and these entrepreneurial mashups, inspired in part by scarcity, will potentially produce greater utility and prosperity for society at large.
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