You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.
Do you have info to share with HuffPost reporters? Here’s how.
The relevance of the MBA degree to success in marketing has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference. Here are a few things I learned.