MEDIA AND POLITICS
We've now arrived at the era of "feeding the base," telling the most likely voters what they've told consultants they most want to hear -- the clanging echo chamber that passes for modern American political discourse. Just as advertisers' wishes have merged with (if not driven) technological change in the media universe, so in politics: speaking to the larger mass audience is a rare event, limited to special ceremonial occasions like inaugurations. The rest of the messaging is targeted, if not dog-whistled, to specific tranches of the desired constituency, sliced as finely as the mortgages (pre-2008) or the auto loans in modern financial "securities."
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