The fact is that modesty, or even self-effacement, can be more effective than bragging in creating a good first impression. Most of us know this from being on the receiving end, yet we still err on the side of self-aggrandizement. But why do we get it wrong so much of the time? Here's where some new research may be illuminating.
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Studies show that the more you toot your own horn, the more negatively you're evaluated: Self-promoters are not only less liked, but also earn lower salaries and fewer promotions. Bragging about yourself violates norms of modesty and politeness -- and if you were really competent, your work would speak for itself.