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Why Is February Such a Weak Month for Movies?
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The movie industry is the classic popular definition of insanity in action: doing the same thing over and over and expecting a different outcome. Some of it more or less "works" and proves to the industry it knows what it's doing.
Future of Film: If We Build It, Will They Come?
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For the movie industry it doesn't just come down to better movies, better concessions and nicer seats (at higher prices). It needs to be about increasing fan engagement and focusing on the quality of the overall experience.
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