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NYU STERN SCHOOL OF BUSINESS
Changing Business Education Through Mindful Leadership
Janice L. Marturano
Although several top CEOs have come out as mindfulness practitioners and attributed much of their success to mindful leadership, business education has not yet fully caught up.
NYU's New Mindfulness in Business Initiative
Over the next few months, Stern students will have a chance to hear from industry leaders who practice mindfulness, and will learn practical strategies for applying these skills to their own lives.
To Change Environmental Behavior, Should We Really Tell People the World Is Ending?
Hal E. Hershfield
Assistant professor of marketing, NYU Stern School of Business
If people perceive their country or planet's remaining time to be very short, then they rationally shouldn't place too much importance on making these present-day sacrifices. But if a long future is seen, sacrifices today for a brighter tomorrow for ourselves and our offspring make more sense.
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