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OBAMA 30 MINUTE COMMERCIAL
Barack Obama Dominated the Medium and the Message
Chair, CA Democratic Party Women's Caucus
For the first time since the 24-hour media cycle sensationalized the race for the White House, a candidate for president cut through the clutter and reclaimed his -- and our -- national purpose.
Obama 'Ad' Showcased Protagonist Turned Narrator
Author, 'Framing The Debate' and 'Outright Barbarous'
What was billed as Obama's 'ad' or 'infomercial,' was in fact a short documentary about the struggle to achieve the American dream. It was brilliant political theater.
The Obamercial: Half Campaign Ad, Half "60 Minutes"
Here Obama was the storyteller, the narrator presenting the facts about the struggles afflicting real American families — recounted in his own familiar voice. That rang real and authentic, and drove home that Obama is a leader who listens.
Writer and editor
Barack Obama's infomercial -- fairly long on the mercial and comparatively short on the info, or at least on new info -- was moving and effective. It was also slick and sleek, like its protagonist.
Five Reasons Why the Obama Infomercial was Worth the Cost
Human rights activist and political commentator; Managing Part...
The Obama infomercial was a risk -- but the piece will likely go down in history as yet another way the Obama campaign has forever changed the face of political campaigning through its creative use of media.
Obama Infomercial (VIDEO)
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