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OBAMA CAMPAIGN SOCIAL MEDIA
Embracing the Medium: How Presidential Campaigns Use Technology
Professor of Communication and Political Science, University o...
What surprised me is that the Romney team lags behind the Obama team in overall digital activity. I figured, given McCain's low online profile compared with Obama's in 2008, that Romney would have created a more visible and active presence.
Obama Is a Master of Social Media -- New App Fuels His Campaign
In late May, the Obama campaign unveiled its latest innovation in the usage of social media: The Dashboard. It serves as more proof that Barack Obama is a master of the deployment of social media in political campaigns.
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