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ORIGINAL WEB PROGRAMMING
Reuters Expands Original Business Television Programming for the Web
Hollywood Execs: Quality Is Key for Web Originals and Brands Need to Be Discreet
There is an emerging upside for Web original video content, but it has to be good and the role of sponsoring brands needs to be discreet, says these Web studio executives from AOL, Blip.tv, Disney, Indelible and The Collective in this 45-minute session.
AOL Finds Growing Business Around Branded Video Programs
AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.
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