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This Lingerie Brand Is Using Role Models Instead Of Fashion Models
The Power of Panache
Chief Content Marketer and Digital Strategist
It really doesn't matter what marketers do to drive sales if we don't have our finger on the pulse of the customer and understand what they think about our products and services.
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WPP Plans Video Ad Network with New Acquisition
Online Advertising Will Become Increasingly Interactive, Panache CEO
While the 30 second pre-roll remains the dominant form of online video advertising, the medium is inexorably becoming more interactive.
MTV Debuts "Fast Forward" Pre-Roll Ads with Technology from Panache (VIDEO)
Like them or not, online videos with pre-roll ads can't be stopped, fast forwarded or skipped. At least until now when MTV debuted an ad for Samsung which can be, well, fast forwarded.
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