Sustainability is top of mind as this week we mark Earth Day and Arbor Day, tributes aimed at raising respect for the environment. That makes this the perfect moment to note a new Natural Resources Defense Council (NRDC) report that says, "Brands that place packaging" into commerce must take more responsibility for its life cycle impact.
I'm writing five handwritten pen and ink letters to people each month for 12 months and see what comes of it. No typing as I somehow feel that would be cheating. And definitely no cards. Flat paper stationary and ink pens held with fingers. I want to remember what it's like talking to someone directly on paper with a pen in my hand.
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