If Grit Is the Measure of Success for Today, Those of Us in Advertising Must Be the Ultimate Performers
These days, a lot of people have been talking about grit. What it is, why it's good, and how to get it. The news is filled with stories of personal achievement driven by sheer determination and the will to win. Angela Duckworth's Grit: The Power of Passion and Perseverance argues that grit is often a more effective attribute in achieving goals than talent or IQ.
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GPS FOR THE SOUL
Clearly the idea that grit is one of the keys to success has grabbed our curiosity. After all as Angela herself writes in the book after asking three hundred American adults to tell her how they felt about their grit scores: "In the entire sample, there wasn't a single person, who upon reflection, aspired to be less gritty."