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Here's How Brands Are Leveraging The Olympics
Author, Educator, Speaker,
Peter Ueberroth, who ended up with a nearly $250 million surplus from the 1984 Olympic games in Los Angeles, was named
's Man of the Year in 1984 and brands have been leveraging that gold ever since.
Practicing Paper Tigerism: Threatening to Boycott Russia's 2014 Sochi Olympics
Center for Global Communication Studies, Annenberg School, Dir...
The lights are about to go out on Beijing 2008, and -- guess what -- there's already talk of a Georgia-related U.S.-organized boycott of the 2014 Winter Olympic Games.
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