PRESS RELEASES

SMALL BUSINESS
Simple Ways to Optimize Your Press Release for Maximum Visibility
By Penny C. Sansevieri, Contributor
Author and CEO, Marketing Experts, Inc.
These days, it's so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it's getting harder and harder to get noticed.
SMALL BUSINESS
5 Tips to Landing the Right Reporter to Cover Your Startup's Story
By Zach Cutler, Contributor
A well-written article about your startup's latest funding round or big promotion is arguably more effective than a paid-for advertisement, and it serves as a testament of success to your investors and clients.
SMALL BUSINESS
8 Tips for Writing a Great Press Release
By Zach Cutler, Contributor
While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
SMALL BUSINESS
5 Ways to Get Your Startup in the Press
By Zach Cutler, Contributor
One of the most important strategies of a public relations campaign is obtaining press coverage. But getting an article written about your company can be difficult. Fortunately, there are five concrete steps you can take to get your startup covered by the press.