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Writing Without Bullsh*t: An Interview with Josh Bernoff
Speaker, author, professor
The state of business writing is generally dismal today. If I had a nickel for every poorly written article or blog post I've seen, I'd have quite a few nickels. Passive voice, horrible jargon, and run-on sentences make much if not most text confusing at best and downright inscrutable at worst.
50 Press Release Ideas You Probably Missed Last Month
Brian Ainsley Horn
Entrepreneur, Investor, Author
Getting exposure for your business seems like an overwhelming task at times. Just getting started is the part that stops just about everyone. One problem entrepreneurs face...not knowing what they should cover in press releases.
The Envelope, Please! Announcing The First Annual 'Blurbie' Awards for Truly Ridiculous PR
Washington Post contributor, children's book author.
As a travel writer whose inbox is always jam-packed with profound and deeply moving press releases, it started me thinking. Wasn't it high time that the finest of these works earned the recognition they deserve?
4 Steps to Writing a Professional Bio That Gets You Noticed
Public Relations Manager
As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.
Simple Ways to Optimize Your Press Release for Maximum Visibility
Penny C. Sansevieri
Author and CEO, Marketing Experts, Inc.
These days, it's so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it's getting harder and harder to get noticed.
5 Tips to Landing the Right Reporter to Cover Your Startup's Story
A well-written article about your startup's latest funding round or big promotion is arguably more effective than a paid-for advertisement, and it serves as a testament of success to your investors and clients.
Someone Just Tricked The World Into Thinking Google Bought This Company
8 Tips for Writing a Great Press Release
While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
5 Ways to Get Your Startup in the Press
One of the most important strategies of a public relations campaign is obtaining press coverage. But getting an article written about your company can be difficult. Fortunately, there are five concrete steps you can take to get your startup covered by the press.
How to Read a Blog: An Update on Account of All the Lies
They use the language of Woodward and Bernstein but apply it to a media world that would make even Hearst queasy. They us what George W. S. Trow called "abandoned shells." Why does this matter?
Do you have info to share with HuffPost reporters?
Using Social Media Networking to Get Media Attention for Your Startup
Founders and CEOs of startups don't need to spend a fortune on a public relations firm or marketing companies when they are perfectly capable of doing a great job on their own.
Can E-Mails Replace Printed Exhibit Announcements?
Cutting costs is the byword of our time, but it is not always clear which expenditures are essential and which can be eliminated more painlessly.
Publicity Tactics: Does Old Media Still Matter?
Author, Speaker, Relationship Expert
Is Old Media still relevant in today's social media world in terms of getting publicity that helps you make sales? You bet. Good publicity practices should include Old Media as well as New Media.
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