PRESS RELEASES

BOOKS
Writing Without Bullsh*t: An Interview with Josh Bernoff
By Phil Simon, Contributor
Speaker, author, professor
The state of business writing is generally dismal today. If I had a nickel for every poorly written article or blog post I've seen, I'd have quite a few nickels. Passive voice, horrible jargon, and run-on sentences make much if not most text confusing at best and downright inscrutable at worst.
BUSINESS
50 Press Release Ideas You Probably Missed Last Month
By Brian Ainsley Horn, Contributor
Entrepreneur, Investor, Author
Getting exposure for your business seems like an overwhelming task at times. Just getting started is the part that stops just about everyone. One problem entrepreneurs face...not knowing what they should cover in press releases.
MEDIA
The Envelope, Please! Announcing The First Annual 'Blurbie' Awards for Truly Ridiculous PR
By Peter Mandel, Contributor
Washington Post contributor, children's book author.
As a travel writer whose inbox is always jam-packed with profound and deeply moving press releases, it started me thinking. Wasn't it high time that the finest of these works earned the recognition they deserve?
BUSINESS
4 Steps to Writing a Professional Bio That Gets You Noticed
By Loolwa Khazzoom, Contributor
Public Relations Manager
As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.
SMALL BUSINESS
Simple Ways to Optimize Your Press Release for Maximum Visibility
By Penny C. Sansevieri, Contributor
Author and CEO, Marketing Experts, Inc.
These days, it's so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it's getting harder and harder to get noticed.
SMALL BUSINESS
5 Tips to Landing the Right Reporter to Cover Your Startup's Story
By Zach Cutler, Contributor
A well-written article about your startup's latest funding round or big promotion is arguably more effective than a paid-for advertisement, and it serves as a testament of success to your investors and clients.
TECHNOLOGY
Someone Just Tricked The World Into Thinking Google Bought This Company
By Dino Grandoni
SMALL BUSINESS
8 Tips for Writing a Great Press Release
By Zach Cutler, Contributor
While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
SMALL BUSINESS
5 Ways to Get Your Startup in the Press
By Zach Cutler, Contributor
One of the most important strategies of a public relations campaign is obtaining press coverage. But getting an article written about your company can be difficult. Fortunately, there are five concrete steps you can take to get your startup covered by the press.
MEDIA
How to Read a Blog: An Update on Account of All the Lies
By Ryan Holiday, Contributor
Media strategist
They use the language of Woodward and Bernstein but apply it to a media world that would make even Hearst queasy. They us what George W. S. Trow called "abandoned shells." Why does this matter?
BUSINESS
Using Social Media Networking to Get Media Attention for Your Startup
By Hulya Aksu, Contributor
Founder, ListenPort.com
Founders and CEOs of startups don't need to spend a fortune on a public relations firm or marketing companies when they are perfectly capable of doing a great job on their own.
ARTS
Can E-Mails Replace Printed Exhibit Announcements?
By Daniel Grant, Contributor
Arts Writer
Cutting costs is the byword of our time, but it is not always clear which expenditures are essential and which can be eliminated more painlessly.
BOOKS
Publicity Tactics: Does Old Media Still Matter?
By Arielle Ford, Contributor
Author, Speaker, Relationship Expert
Is Old Media still relevant in today's social media world in terms of getting publicity that helps you make sales? You bet. Good publicity practices should include Old Media as well as New Media.