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Tribune Publishing Could Not Have Picked A Worse Name For Its Rebranding
tronc. It sounds like it might be a futuristic drug. Or a bodily function.
Scott Olson via Getty Images
Why Every Brand Needs a Writer and Content Creator in 2016
Brand Content Creator & Digital Media Consultant Owner of Feel...
Do me a favor. Next time you're eating lunch or dinner in a public setting, do a quick scan around the room or within your group and check how many cellular phones are placed on the surface of a table.
Changing Your Job - Is it Worth it?
Leading Career Coach, Huff Post columnist, award winning autho...
A few years ago I hit a fork in my career road. Should I continue working in an organization where I felt undervalued and underappreciated - or leave and start over again? It was a gut-wrenching decision.
Birds Do It, Bees Do It, Even Educated Fleas Do It. Let's All Do It: Let's Rebrand
Writer. Comedian. I combed my hair with a grenade, okay? www.g...
As a creative, it is important to recognize the evolution of your aesthetic. It is also important to maintain a strong presence of the word "aesthetic" in your vocabulary. However, there will come a time when you will outgrow your brand.
Turn RadioShack into MakerShack
Founder, Living in Digital Times
To my Boomer eye, the best thing about RadioShack is a much bolder and a potentially bigger win. RadioShack could claim its rightful position as the center of the Maker universe, the same way it cut its teeth on tinkerers all those years ago.
Calling All Lesbians: Your Favorite Dating App Just Rebranded Itself
Rebranding Hoarding: Choice or Affliction?
Founder of Lightening the Load, faith-based hoarding support s...
Mental health disorders will likely never be "sexy," but our view of them can be more favorable, more open to conversation, understanding, empathy, and mutual respect. We must rebrand these challenges as the afflictions they are so that those who need help can readily access it.
Why Pro Bono Works
Creative Director at Jugular. Specializes in the development o...
In the end, pro bono shouldn't be about the awards or credit your agency gets. It's about the results for the organization because nobody is forcing you to work for free.
The Power of Reinvention: Entrepreneurial Lessons from Madonna
Writer and Consultant at www.tovapayne.com
Whether it's a new program, a new look, or even your business -- the courage to take action and change things up and act from your heart, soul, and highest self is what differentiates a lackluster business from a vibrant strong and powerful business.
What Can CMOs Learn From Major League Baseball?
Prime Time TV and Radio Show Host, Author, Speaker
What can CMOs learn from the MLB's logo success? It may seem obvious, but it's simple: If it ain't broke, don't fix it.
Do you have info to share with HuffPost reporters?
How to Rebrand Without Losing Your Mind
Writer, Columnist, Editor and Strategist
Branding Your X Factor
by Runa Magnus
Author of “Peace” and "The Dragon Adventure"
My prediction is that
Branding Your X Factor
will be a staple for business owners along with books such as,
Think and Grow Rich
by Napoleon Hill and
How to Win Friends and Influence People
by Dale Carnegie.
Environmentalism Gets a Much-Needed Rebrand
EVP and Senior Scientist, Conservation International
For too long, environmentalism and conservation have been focused on saving nature for its intrinsic value. We don't really talk much about people except almost as an afterthought. In some instances, we've even allowed our efforts to be framed as favoring nature at the expense of people.
A Positive Brand Identity Turns Consumers Into 'Frands'
Managing Partner and Chief Strategist, M16 Marketing
Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.
Rebranding? Be Like Blue Ribbon Sports (Nike)
The only constant is change. If you're not moving forward, you're falling behind. This is why you need to evolve your brand on a constant basis and even rebrand when warranted.
4 Ways to Architect an Iconic Brand
Allie Gray Freeland
Marketing Communications Consultant
Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.
New Look, Same Great Mission
President and CEO, National Park Foundation
Founder, Promote A Book
Feminism: 4th Down?
Author of The E Word: Ego, Enlightenment & Other Essentials
Once upon a time, feminism was a clear-cut moral and social imperative and sheer common sense. Now the F word means rants on New Feminism, embodied feminism, Miley Cyrus and rebranding. It's a commodity. Ad agency fodder.
How Rebranding at an Organization Starts From Within
Group President, Driven Brands
Rebranding a company is hard. Many try, many fail -- including big-name brands with years of business experience. If your company is still operating the same way it did when it launched, it's stagnant.
Beleagured by Lawsuits, Santa to Rebrand, Downsize and Outsource
Former CEO, King Broadcasting Company
Yesterday Santa Claus announced that children should not expect a visit from him this Christmas, and that all production will be outsourced to China. This outsourcing eliminates legal issues that bedeviled the North Pole-based conglomerate.
You Won't Believe You Swallowed the Whole Thing
Lester & Charlie
It would seem a stretch to believe that, with all they're doing to wage war on women, conservatives would think that women would vote for them in droves -- if only they
understood the conservative message.
How Democrats Are Helping Chris Christie Become the Next George W. Bush
Columnist, National Memo
Governor Chris Christie (R-NJ) is trudging down the George W. Bush path to the presidency -- and no one seems to be noticing.
Nonprofits Bronx AIDS Services and CitiWide Harm Reduction Merge to Form BOOM!Health
President and Chief Program Officer, BOOM!Health
The newly merged and rebranded BOOM!Health organization will serve over 8,000 New Yorkers and will become one of the most comprehensive community-based service providers in the United States led by people of color.
What the GOP Isn't Willing to Change
Columnist, National Memo
Republicans have been having an interesting debate over how their party should change -- interesting, because even Republicans now recognize that Republicans need to change.
A Symbol of Exclusion? Why I Can't Stand the 'Interfaith Logo'
Interfaith Activist based in the UK, Assistant Director at Wil...
I want to suggest that if the interfaith movement is due a rebrand, then there's nowhere I'd rather see this upgrading exercise begin than with the "interfaith logo."
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