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SCHOOL REWARD PROGRAMS
When My Kid Gets an A, Please Don't Give Him Krispy Kremes!
Bettina Elias Siegel
Former lawyer, freelance writer and blogger at The Lunch Tray
Why do Dairy Queen and Pizza Hut and countless other restaurant chains get into the "school reward" business in the first place? To imprint their brands upon young minds as early as possible, in hopes of forming a lifelong loyalty.
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