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SESAME STREET PRODUCE MARKETING ASSOCIATION
It's OK: Let Elmo Be a Carrot Pusher
Bettina Elias Siegel
Former lawyer, freelance writer and blogger at The Lunch Tray
The Produce Marketing Association's growers, suppliers and retailers will be allowed for two years to use iconic characters such as Elmo and Big Bird in messaging and on produce sold in stores -- all without paying any licensing fees.
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