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IMAGES: Coal Ads Over The Years
Misconceptions of Marketing to College Students: Why a Free T-Shirt Just Doesn't Cut It Anymore
President and co-founder, UQ Marketing
Today's collegians generally see through gimmicks; they will nimbly jump through a hoop for free swag, but if you are looking to build lasting brand equity with the newest generation of consumers, then it is time to change the way you think about college kids.
Taking Multi-Dimensional Marketing to Next Level
It may involve digging deeper and really getting to know targeted consumers' world, but the results will be astonishing in terms of brand acceptance and marketing success.
Supersize to Any Size: A Marketing Leap of (Educated) Faith
Consumer Healthcare Expert, Commentator
Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?
Apple's Marketing Tricks Spilled At Trial
Have You Seen The Batman?
Do you have info to share with HuffPost reporters?
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