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SODA MARKETING KIDS
Convenience Stores: C Is for Conundrum
Jeff Ritterman, MD
Vice President of the Board of Directors, San Francisco Bay Ar...
Is it possible to save our teens from the adverse health impacts of sugary drink consumption without destroying the livelihood of the C-store shopkeeper? What kind of transformation of the C-store would be needed for this to happen?
According to Kids, Coke and the Critics Are Missing the Point
The industry doesn't get it. Not many kids crave Coke or sip it from that iconic bottle because it is 'sugar and fizzy water,' they love or loved Coke because of its marketing.
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