In the end, it is Branson, propelled by an overarching sense of boyhood adventure, or desperate folly, and rocketing to establish himself in the pantheon of brave travel pioneers, who has become entangled in a Gordian knot of his own vainglorious making and from which he does not know how to untie himself.
A significant part of their business model extends beyond tourism and into science. Realizing that they will be able to create an environment where weightlessness can be relatively frequently sustained for 4 to 6 minutes, Virgin Galactic has worked hard to create, advertise, promote, and implement true scientific research opportunities on SpaceShipTwo.
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Launching Commercial Space Flight: Part Three - Will Whitehorn and Virgin Galactic Want to Bring You to Space