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STARBUCKS INSTANT COFFEE
Starschmucks Folly: VIA, the Instant New Coke
We don't care if this isn't our grandfather's instant coffee, it reminds us of our grandfather (who was last spotted hollering about health care at a town hall meeting due to a combination of dementia and Glenn Beck).
Staying Real in an Instant
CEO of Starbucks Coffee Company
During trying economic times, the brands that endure are those that that adapt to the changing needs of their customers, without forsaking their core values.
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