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NBC's Peacock Gets Plucked
Author and Emmy Award-winning Writer and Producer
I used to be proud to work for NBC. The peacock network stood for quality. Now it's just a joke.
Secrets of a May 'Nielsen Family'
Emmy-winning journalist, TV talent agent at MediaStars, and Fi...
Based on my experience, keeping a Nielsel diary is a well-meaning but imperfect measuring system that suggests advertisers may be rolling the dice when they pay for ads designed to reach a particular audience.
"Best Episodes During February Sweeps" Award Goes to CW's
If I could give an award for best episodes during February sweeps, I would give it to the
writers for creating enjoyable surprises while still treating the characters with reverence.
Stations Furious Over Sweeps Delay: MediaBytes with Shelly Palmer March 2, 2009
Business Advisor, Author, Commentator
Media Sacrifice the Nuances of Our Reality for the Sake of Ratings
Executive Director, Color Of Change
With millions of dollars on the line each day, networks are desperate to attract the largest audiences during Sweeps. This too often translates into pandering to the lowest common denominator.
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