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Is It Rational to Be Selfish
Denise Cummins, Ph.D.
Author, research psychologist
The take-home message from this body of research is this: What counts as a fair transaction depends in large part on perceived relative social status -- where the parties stand in their perceived hierarchy and how they believe they got there.
WATCH: Chimps Possess Remarkably 'Human' Trait, Study Suggests
The Psychological Price Of Unfair Pay
Author, 'On Second Thought: Outsmarting Your Mind's Hard-Wired...
It appears that the unconscious mind can temporarily damp down the brain's contempt center, in effect allowing the rational, utilitarian brain to rule, at least momentarily.
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