VIDEO MARKETING

BUSINESS
When it's Time to Pivot and Create a Worthy Revolution
By Jacqueline Lisenby, Contributor
Digital Talent Manager/Producer
BUSINESS
How Businesses Can Take Advantage of the Power of Video Marketing
By Danny Wong, Contributor
Co-founder of Blank Label. Marketing at Conversio and Tenfold
BUSINESS
Insights on Video Marketing for Small Business Growth
By Alex Ivanovs, Contributor
Writer
BUSINESS
Adopt These Video Marketing Strategies to Uplift Your Company's Image
By Yatin Khulbe, Contributor
Freelance Writer & Inbound Marketer
If a picture is worth thousand words, let us do the math for videos.
TECHNOLOGY
The Video Content Stack: How To Scale Video Production
By Max Gladwell, Contributor
The Nexus of Entrepreneurship and Adventure Sports
BUSINESS
How To Write a Killer Script For Your Marketing Video
By Lucia Doynel, Contributor
Founder of Tinylicious.co | Videos for Changemakers
You can have a ridiculously expensive camera, great talent, a big budget, etc but if your story [or script] sucks your video is gonna suck and nobody is going to watch/like/share it.
BUSINESS
6 Storytelling Ideas For Video Marketing
By Lucia Doynel, Contributor
Founder of Tinylicious.co | Videos for Changemakers
BUSINESS
Video is the Future of Content Marketing
By Lucia Doynel, Contributor
Founder of Tinylicious.co | Videos for Changemakers
BUSINESS
How to Use Video to Boost Your Brand Awareness
By Lucia Doynel, Contributor
Founder of Tinylicious.co | Videos for Changemakers
Every day more and more people watch videos about products they're interested in and decide to buy them because they watched their video. That's why video marketing has become this huge thing for startups. Forget about going viral. This is more about sharing with the world what you are all about, and in those 90 seconds [hopefully] you've got their full attention. And that's a score!
BUSINESS
How I Created 4 Startup Explainer Videos for $11
By Rob Walling, Contributor
Serial software entrepreneur, angel investor, author, podcaste...
The benefits of having a killer explainer video are big. You turn more website visitors into customers. You instantly stand out from competitors. There's only one problem: explainer videos are expensive.
NEW YORK
Humblee Proves the Power of Video
By Danny Groner, Contributor
Freelance Journalist
Video is still an emerging force in corporate marketing and culture. When the founders of Humblee decided to get into the game, they also followed another growing economic trend -- young entrepreneurs who founded their own company
BUSINESS
3 Ways To Share Your Brand's Story
By Lucia Doynel, Contributor
Founder of Tinylicious.co | Videos for Changemakers
TECHNOLOGY
Video: Lights, Camera, Action, Promote
By Carla Deter, Contributor
Founder of Socially Your Virtual Assistant/Consultant
BUSINESS
Why Video Marketing is the New Darling of the Marketing World
By Swati Joshi, Contributor
Marketing expert, writer, strategist, wife and mother.
Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. Little wonder then, that video is becoming a critical component of every company's marketing mix.
BUSINESS
Thanks to Google, Real-Time Advertising Goes Mainstream at Super Bowl 50
By James G. Brooks, Contributor
James G. Brooks is the Founder and CEO of GlassView Social Vid...
Traditionally, TV ads were usually created months before a live event like the Super Bowl. However, it has always been apparent that tying into such an event can add some immediacy to a pitch.
BUSINESS
What's Missing in Nonprofit Marketing? This Company Has the Answer
By Alexandra Ostrow, Contributor
Strategist & Marketer for Social Impact; Founder, WhyWhisper C...
YouTube holds great potential for nonprofits to engage younger demographics, increase visibility in search, and drive revenue via donations and monetization. So why are only 13% of nonprofits ranking video as a "very important" communication channel?
BUSINESS
Quit Being Boring: How To Make the Ultimate Viral Video Now
By Danny Wong, Contributor
Co-founder of Blank Label. Marketing at Conversio and Tenfold
This post dives into what it takes to produce viral videos, offers examples of the most popular branded content of all-time, and provides tips marketers can follow to create share-worthy videos for their companies.
BUSINESS
Video: A Secret Weapon For Marketing Teams?
By Scott MacFarland, Contributor
Chief Content Marketer and Digital Strategist
Video, which has been around for quite a long time, has continued to change with the times. It's not just that linear went non-linear; that was decades ago. It's not just about convergence with the Internet either. It's about today's customer; what they want to watch, when they want to watch it and how they want to watch as well.
BUSINESS
Video Marketing Is King: Oops, I Meant Content!
By Diane Primo, Contributor
CEO and Founder, IntraLink Global
With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing
TECHNOLOGY
YouTube Star's Influence Beyond The Video Platfort
By Michael Pasco, Contributor
Marketing Coordinator, ZOG Digital
YouTube as a platform will keep evolving, and new users will enter the spotlight every year, so it's best to have a community manager keep a pulse on growing trends on the world's second largest search engine.
BUSINESS
10 Ways to Grow Your Business With Video Content
By M. Shannon Hernandez, Contributor
Founder of The Writing Whisperer, Author & Speaker, and World ...
Unless you have been living under a rock, it shouldn't come to a surprise to you that video marketing seems to be all the rage in the content world today.
BUSINESS
4 Ways Interactive Videos Can Enhance Your Events
By Jonha Revesencio, Contributor
Marketing for tech companies. Vidpeo co-founder
Whether you are an entrepreneur by birth or by chance, you'll want to be on top of interactive video marketing. Video is a must-have for your digital marketing in 2015. Right now, 70 percent of marketing professionals claim that video converts better than any other social networking platform.
BUSINESS
Amplify Your Video Marketing Success With YouTube
By Irina Jordan, Contributor
Founder of ARTISURN (www.artisurn.com) | Director of Inbound M...
There are tons of benefits to incorporating YouTube into your video marketing strategy. The main one is: Google owns YouTube, which means videos published on the platform rank really well in search results.
BUSINESS
Will Transparent, Chic QR Codes Save Mobile's Biggest Underachiever?
By Andre Bourque, Contributor
Editor Emeritus, Technorati & Tech Evangelist Covering High Gr...
If you thought print QR codes were unattractive and ineffective, imagine those used in video advertising. The idea of scanning the video a few seconds to land on a mobile page is tainted, in part, for being static, and poorly integrated with a brand's graphics.
BUSINESS
How User Generated Content Marketing Is Helping America Discover New, Creative Talent
By Andre Bourque, Contributor
Editor Emeritus, Technorati & Tech Evangelist Covering High Gr...
User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.
BUSINESS
How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling
By Andre Bourque, Contributor
Editor Emeritus, Technorati & Tech Evangelist Covering High Gr...
Microsoft's Dynamics product is a line of enterprise resource planning and customer relationship management software applications. Not exactly the type of content you'd search for on YouTube. But the product line's creative marketing team has been able to get viewers to do just that.
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