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VOICE OF CUSTOMER RESEARCH
Aesop for Startups: Thanks, But It's My Donkey!
Aileen Gemma Smith
CEO Vizalytics, Content Janitor, wife and mother.
Building a company is hard. Founders get an onslaught of advice on what they should do from experts.
The Value of Measuring Net Promoter Score
Founder of Rivet & Sway, Author of The MouseDriver Chronicles
It amazes me when I hear that a CEO or marketer has never heard of Net Promoter Score (NPS). I'm also shocked when folks tell me that they know all about NPS but aren't measuring it at their company. Really?
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