When you're trying to promote yourself online, social media is one of the channels that can be hard to grasp. Promoting yourself on social media requires different strategies, much more than any other platform. And it can be confusing at times. I totally understand.
If you're not sure where to begin, these 7 strategies can lay the foundation for any successful campaign
1. Utilize Calls to Action
In order to meet goals, you're going to have to incentivize your readers to perform the actions you want. A call to action might seem simple, but they're actually incredibly effective. Telling clients that you have great deals is one thing, but using a call to action such as "Check out our deals today" has been proven to be much more effective.
2. Select a Platform
There are a number of different social media platforms for you to choose from. At first, you might want to utilize them all to maximize your reach. But it's just as important to select the platform that is right for your business. For B2B, LinkedIn is highly effective.
If you're just trying to do outreach with your existing client base, Twitter is very popular. There are many options to choose from, make sure you carefully weigh the benefits of each.
3. Stay Regular
Social media users are used to seeing a lot of different content from a lot of different providers. Most businesses use social media to keep their business at the front of their client's minds. In order to do so, you need to post regularly. Make sure you're updating your feeds at least once per day.
4. A Simple System
Social media marketing can be challenging for many businesses to pick up. There are a lot of moving parts, so it can seem a little complicated at first. But the good news is that you don't have to know how to do everything yourself. Yes, no individual or business should be an island; we all need each other either to learn from, or to leverage on our strengths.
That's why smart businesses form mutually beneficial business partnerships with other businesses to help each other out. And in this case, you could get all the help you need for your social media campaign to be super effective. And once that happens, there is almost unlimited potential for your business to grow.
5. Engage Your Users
Most social media platforms are now using engagement as a metric to determine your reach. If users are regularly reacting, commenting on, or liking your Facebook posts, your posts will be seen by more people. If users just keep scrolling by, it's unlikely that you'll have the ability to reach all of your followers and fans without a paid campaign.
6. Cross-Channel Promotion
Once you've developed a plan, created a campaign, and targeted your ideal customer base, what's the next step? It's time to take your ads cross-channel. Even though you'll require a slightly different approach to each channel, you'll want to keep your marketing message consistent.
Today, most social media users are active on multiple platforms. The only way you'll be able to capture their attention is if your business is active on all of these platforms.
7. Set Clear Goals
This might seem simple, but it's important to set clear goals for what you want to accomplish. If you don't have clearly defined goals, you'll never truly know if you were successful or not. Are you trying to increase your reach and number of followers, or are you using social media to generate leads?
Establish this first, as it will be the foundation of your campaign.