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You're running a business and you're not just writing a blog for fun. You would like to generate more leads and gain more clients so you earn more income.
Top bloggers can earn a six-figure income and companies that add blogging to their marketing strategy can experience a significant increase in revenue.
Eighty-one percent of U.S. consumers trust information and advice they read on blogs and 92% of companies who blog multiples times per day have acquired a customer from their blog.
Here are 10 tips that will help you improve your business blog so you can increase traffic, grow your following, generate leads and increase revenue.
#1. Publish only the best content
Publishing top content is the best blogging tip that you should implement when developing your blog posts. If you think of your blog post as product and your product is something you would be ashamed to sale, it's not worth publishing it on your blog. Publishing the best content possible allows your readers to confirm that you're an expert or thought leader in your industry.
#2. Write targeted content
The surest way of building a relevant following is by creating highly targeted content that resonates with your audience. Don't count on every post creating a sudden surge in business. Instead, focus on providing your readers with the information they came to your blog to find.
#3. Create your own unique content
The importance of producing your own unique content cannot be underestimated. This enhances your search engine optimization (SEO). Writing powerful, unique content boosts your SEO and gives your blog more exposure if your content is linked on a different blog or website.
#4. Interview experts
Another good way of creating great content is through interviewing a thought leader. A thought leader can provide a ton of value to your readers. In addition, experts who are interviewed often share the interviews with their own social communities. This is a great way to gain additional exposure for your own blog.
#5. Utilize guest bloggers
If you are running short of time or blogging ideas, consider utilizing the skills of a guest blogger. You can invite industry professionals, your staff or anybody who is full of ideas and has great writing skills. Guest bloggers offer your audience a fresh perspective and also help to bring new eyes to your blog. Induron, a manufacturer of protective coatings, uses their sales team to write blog posts to help describe the company's products.
#6. Help solve problems
Your readers are looking for answers to questions that will help them accomplish various goals. If you don't publish content that will help them accomplish those goals, they will look elsewhere. Be useful. Be relevant.
#7. Focus on people
Blogging is about people. Learn to focus more on your readers than on the technical aspects of blogging. Keep your blog's language simple and straight forward. It's not necessary to show off how many big words you know. No one cares.
Issa Mirandilla, contributing author of the technology blog Hongkiat says, "Readers hate it when you bombard them with highfalutin jargon. Not only do these words sour the reading experience, but they also make your blog post look stilted and pretentious."
#8. Show who you are
Do not shy away from showing your readers a little of your personality. Add personality to your articles. Blogging, unlike journalistic writing, allows you to add a touch of personality to your writing. Allow your readers to see the person behind your business.
Marketer Heidi Cohen says, "[p]ersonality combined with presentation have a greater impact than content quality since readers decide whether or not to consume your information before they've taken any time to read it. They make their decision based on your blog's perceived trustworthiness."
#9. Buy your own domain name
You need to project a professional image on your business blog. Even if you are just starting out, you really need your own domain name. Nothing screams rookie louder than janesflowers.wordpress.com.
Blogger Ramsay Taplin says, "many people speculate that if you were really serious about your website you would get your own name and host it yourself. And Google only wants to point to websites that are considered serious and trustworthy."
#10. Remain consistent
No matter your niche, blogging remains a very viable tool that improves your SEO and gives you a voice in your industry. Blogging also helps with branding, lead generation, community building, and generating sales. None of this is possible if you don't blog consistently. Develop a blogging schedule and stick to it.
Lindsay Kolowich, contributing author at HubSpot, says "[c]ompanies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts."
Conclusion
You can improve your business blog by posting only the best content and making sure your content targets a specific audience. Create unique content as often as possible and consider interviewing industry experts. Focus on solving problems and create blog content consistently. Following these 10 tips will help improve any boring business blog.