04/07/2014 10:08 am ET Updated Dec 06, 2017

9 Ways to Create a Successful Business Presence on Pinterest

What is one tip you have for putting together a business page on Pinterest?

The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

A. Create Boards for Your Products and Videos

2014-03-28-NathalieLussier.jpgOne great way to catch people's attention on Pinterest is to have very targeted boards on your business page. One board can host all of your videos, one can be about a specific product with testimonials and one can be about press. Think of these as pages or ways to categorize outside content in one very visual place.
- Nathalie Lussier, Nathalie Lussier Media Inc.

A. Learn From People Who Are Already Repinning You

2014-03-28-AaronSchwartz.jpgThere are tons of ways you can tell your brand story on Pinterest. Before you wrestle with lifestyle shots, product shots or articles, figure out which pins from your fans have gained the most traction. They're the ones you need to impress anyway!
- Aaron Schwartz, Modify Watches

A. Show What Inspires You

2014-03-28-BrettFarmiloe.jpgShow what inspires your products instead of just showing them off. Create boards for the ideas, places and people who are the driving forces behind your brand. Here's a good example of an executive search firm bringing its brand to life through Pinterest.
- Brett Farmiloe, Markitors

A. Learn From Top Pinners

2014-03-28-PabloPalatnik.jpgOn every social platform there are people or brands who do it better than others. There's a lot you can do on Pinterest. Learn from the people who are doing it best. Look at top pinners in your space, and try to get creative by working off of their ideas and coming up with your own.
- Pablo Palatnik,

A. Create Boards With a (Really) Narrow Focus

2014-03-28-JimBelosic.pngWhen people search on Pinterest, they tend to search for specific things. So, the more specific the name of your board is, the more likely it is to show up in Pinterest search results. For example, name a board "Facebook Marketing Tips" instead of "Social Media Tips." Or, if you're a caterer, create an "Easter Brunch Recipes" board rather than just a "Brunch" board.
- Jim Belosic, Pancakes Laboratories/ShortStack

A. Keep Your Business Needs in Mind

2014-03-28-doreenbloch.jpgAlways keep your business needs at the forefront of your mind as you're creating boards on Pinterest. You have to change your approach for different mediums, but that doesn't mean your core messaging has to change. Try to express what your business stands for in Pinterest's language without losing the professional edge.
- Doreen Bloch, Poshly Inc.

A. Pin Things Others Will Pin

2014-03-28-TraceCohen.pngLike Twitter, you need to produce content other people will like, so they can repin it and like it -- similar to retweeting or favoriting something on Twitter. Now with GIFs and place pins, you can get really specific to a region or be more playful with moving images.
- Trace Cohen,

A. Stay Consistent With Your Brand

2014-03-28-SarahSchupp.jpgMake sure everything you pin is a solid reflection of your brand. Pinterest can feel overwhelming. When pinners click on your boards, you want them to feel like the boards are uniquely yours, and they accurately represent what your brand stands for.
- Sarah Schupp, UniversityParent

A. Tell a Story

2014-03-28-AndrewVest.jpgWhenever I begin to create another social network page around my brand or product, I like to revert back to Simon Sinek's TED Talk, "Start With Why." He explains that although most companies know what they do, few know why they do what they do. If you focus a business page around why you do what you do, then the story will tell itself.
- Andrew Vest, Preferling