THE BLOG
11/11/2014 10:55 am ET Updated Jan 10, 2015

How to Get the Best Personal Branding Image

During my time as a personal branding photographer I have seen some interesting corporate images. I have seen photos that have been taken in a bar, on street corners, in living rooms. Many are fuzzy, low res, grainy and too dark or too light.

Many photos show cleavage, or the elbows of people that were in the original image but have been cropped out.

You need a good-quality business photo for your website, LinkedIn profile, Twitter, Facebook and industry publications. People who want to do business with you might want to see what you look like; regardless of your expertise, a bad photo sends an amateur message.

I have been told time and time again of clients losing out on business because their images do not reflect their expertise within their field.

Why do some business people find it so difficult to obtain a clear headshot that makes them look like the confident professionals they really are? The brain processes images 60,000 times faster than text, which means people tend to gravitate towards images when scanning through a busy newsfeed, as visuals are much easier and quicker to digest. You should be making an impact with your corporate images.

If you want a decent image for your business, nothing beats speaking to a professional personal branding photographer. A specialist will be able to align your images with your corporate message.

A professional branding photographer will be able to spot an out-of-place hair or a crooked tie.

A good photographer will be able to provide the right backdrop, lighting and styling. A personal branding photographer will be able to make sure you look confident and authentic in your personal branding images.