<i>Business Week:</i> Math Geeks Now Rule The World...

Math Geeks Now Rule The World...

Math geeks now rule the world -- at least according to BusinessWeek. With access to inordinate amounts of data on the Internet, mathematicians are transforming many businesses -- from advertising to media, even food and beverage. The downside is a further erosion of privacy, but for businesses the upside is enormous. One study shows Ford could have sold more than $625 million of trucks had it upped its online ad budget from 2.5 percent to six percent. Guess what? Ford promptly decided to put 30 percent of its $1 billion budget in media targeted to individuals. Investors scratching their head over why their stock hasn't budged despite a jump in buybacks now have their answer: much of that money goes to compensate employees with options. Other pieces worth reading are "Money Honey" Maria Bartiromo's column on Blackstone's Steve Schwarzman and college students' latest crusade against Coca-Cola.

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