BBC World Coming To America...

BBC World Limited has tapped BBDO New York to help launch its iconic 24-hour international news channel in the U.S. market.

BBC World News, seen in about 280 million homes globally, will be available to Cablevision's digital subscribers in the New York metropolitan area at the end of the month. The Cablevision agreement is the first carriage deal for the network. In January, Discovery Communications agreed to distribute the network.

Read the whole story here.