Israel Hires <i>Maxim</i> For National PR Campaign

Israel HiresFor National PR Campaign

Jim Malucci has two tattoos, one on each bulging bicep. On the left one, the photographer for Maxim magazine has etched an image of a seductively dressed pinup; on the right, he has stenciled the words GO WITH GOD in Portuguese. He leans on his left arm and points his camera at a model in a bikini on the Tel Aviv beachfront. "That's hot, that's wicked," says Malucci, as the model shifts her hips and parts her lips. "I wanna see the curves. That's it, honey. On your knees, legs apart. Nice arch in your back--boom!" The flash flickers as the sun drops toward the Mediterranean. A Hassidic man in a black hat accidentally steps into the frame. "Love the guy with the hat!" Malucci says, chortling.

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