Latest "Pirates" Is Summer's Latest Record-Breaking Franchise Third

Latest "Pirates" Is Summer's Latest Record-Breaking Franchise Third

"At World's End" will be opening in a record 4,362 North American theatres, about 110 more than "Spider-Man 3" and about 200 more than DreamWorks Animation SKG Inc.'s "Shrek the Third," which set an opening-weekend record last week for an animated film at $122 million. The figures come from Media by Numbers, a box office tracking firm.

Mark Zoradi, president of Walt Disney Studios Motion Pictures marketing and Distribution, said U.S. exit surveys "gave the film among the highest numbers in Disney's history and placed it well above comparable scores" for the first two "Pirates" films.

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