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Mac Ads Win Top Advertising Award

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TBWA'S MEDIA ARTS LAB GOT the top nod in the 39th annual Effie Awards. And WPP won top holding company honors in last night's celebration, with WPP getting the most trophies for "ideas that work."

Media Arts' "Get a Mac" campaign for Apple, which features a friendly rivalry between a Mac, embodied by a distinctly urban hipster, mod-declasse type, and a PC, in the form of a stodgy middle-aged factotum who looks like an extra from the Bartleby-esque "Office Space" movie. The event was held at the Metropolitan Pavilion in New York.

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