McDonald's Sales Surge From "Shrek" Healthy Meal Promotion

McDonald's Sales Surge From "Shrek" Healthy Meal Promotion

McDonald's on Friday posted strong U.S. sales in May, helped in part by the big green ogre "Shrek."

The No. 1 fast-food chain reported that sales at its stores open at least a year - a key measure of retail performance known as same-store sales - jumped 7.4 percent in the United States and 11.9 percent worldwide.

In the U.S., McDonald's said its "Shrek the Third" promotion and breakfast contributed to last month's strength.

In early May, McDonald's (Charts, Fortune 500) and DreamWorks Animation (Charts), the studio behind the "Shrek the Third" movie, unveiled a promotion in which Shrek, Donkey and other characters from the animated film were the theme of the new Happy Meals and other McDonald's food.

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