Snack food companies are placing bigger bets on smaller packages.
In just three years, sales of 100-calorie packs of crackers, chips, cookies and candy have passed the $20-million-a-year mark, making them a breakout hit on par with the SnackWells low-fat fad of the 1990's.
But food companies are cramming store shelves with even more offerings, and new ones are on the way. Frito-Lay has started selling 100-calorie servings of beef jerky. Pepperidge Farm said it was developing several more 100-calorie variations of Goldfish and cookies, after rolling out three new ones a couple of weeks ago.
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