This Guy? Columbia Casts Their Next Action Hero

This Guy? Columbia Casts Their Next Action Hero

Seth Rogen, action star?

The doughy star of this summer's breakout hit, "Knocked Up," is finalizing a deal to write, and likely star in, Columbia's bigscreen adaptation of "Green Hornet." He will exec produce, along with co-writer and frequent collaborator Evan Goldberg.

Rogen would play Brit Reid, millionaire publisher-turned-masked crime fighter -- a role George Clooney, Mark Wahlberg and Jake Gyllenhaal flirted with in various stages of the project's long gestation.

"The Green Hornet" started as a radio serial before being turned into a comicbook, film and TV skein by the 1960s. TV show was notable for the presence of the late Bruce Lee as sidekick Kato, a kung fu expert with a killer car.

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