The Curtain Falls: Starbucks Opens First Store In Russia

The Curtain Falls: Starbucks Opens First Store In Russia

With the hiss of an espresso machine and a note in Russian explaining the meaning of tall, grande and venti, Starbucks opened its first coffee shop in Russia today in a mall outside of Moscow.

The opening sealed a victory for the company in a fight with a Russian trademark squatter who had barred Starbucks from coming to Russia for more than three years, just as a coffeehouse culture burst onto the scene here. Starbucks refused to pay the squatter and eventually prevailed in court.

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