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PBS Launches Biggest PR Campaign Ever For Burns' "War"

First Posted: 03/28/08 03:45 AM ET Updated: 05/25/11 01:15 PM ET

Reuters Via Yahoo:

PBS has launched its largest marketing and promotional campaign ever for Ken Burns' 15-hour, seven-episode World War II documentary "The War," which premieres September 23.

PBS and its corporate sponsors, General Motors, Bank of America and Anheuser-Busch, are spending some $10 million on traditional advertising avenues, such as radio, print, online and billboard ads.

Read the whole story: Reuters Via Yahoo


Filed by Michelle Kung  |