MEDIA

PBS Launches Biggest PR Campaign Ever For Burns' "War"

03/28/2008 02:45 am ET | Updated May 25, 2011

PBS has launched its largest marketing and promotional campaign ever for Ken Burns' 15-hour, seven-episode World War II documentary "The War," which premieres September 23.

PBS and its corporate sponsors, General Motors, Bank of America and Anheuser-Busch, are spending some $10 million on traditional advertising avenues, such as radio, print, online and billboard ads.

Read more on Reuters Via Yahoo

Suggest a correction