Shorter VMAs Drive Up MTV's Ratings, Web Traffic
Broadcasting & Cable:
MTV's decision to move the Video Music Awards to Las Vegas and run the telecast for only one night seems to have paid off in the ratings, according to early numbers.
The VMAs telecast, from 9 p.m.-11 p.m. Sunday, averaged 7.08 million total viewers and 5 million viewers 12-34, up about 23% from last year. That was the most viewers in the demo for any ad-supported (thus excluding Disney Channel) cable telecast this year.